A corporate website acts as a digital headquarters for a business. Having a well-structured website and the right pages means you engage and convert the right audience. Your website is the first and most important chance for you to explain your business to the audience. The clients and partners learn about you and your business through dedicated pages on your website. If the website is not built properly, you will lose potential business opportunities. The content and structure hold similar importance in the website as the design does. If you are not providing what the audience wants to know, you are sure to lose potential customers.
Each web page is created with a particular purpose in mind. It might be intended to connect, educate, or persuade. With the right mix and match of pages, visitors can easily find what they are looking for. 

In this article, you will learn what pages every corporate website should have.

Pages That Power Corporate Brand Online

A company does not seem to be credible when its visitors cannot find the intended information. The visitors will be confused, disconnected, and doubtful when they can’t find what they are looking for. It drives potential customers away as they fail to trust the company. Search engines also need to understand your business through content-rich pages. 

Let’s find out what pages a corporate website must have to build a strong and intended online presence. 

Corporate Overview Page

A corporate overview page tells the visitors who you are and what you do. It’s the backbone of any professional website. It should clearly display the purpose of your business, whether these are any products or services. It should reflect the company’s vision, mission, and core values. It also tells the business’s identity and outlines its history. With these details presented carefully, the reader will build an emotional connection with your brand. It clearly shows your brand is well-established and transparent. This is the first step to communicate your business’s authenticity and long-term vision to the clients and investors.
The visitors land on a corporate website with various questions in mind, such as:

·         Who’s behind the name?

·         What drives your team?

·         How do you operate?

·         What sets you apart from competitors?

The best corporate website should have answers to all these questions in an organized way. 

Leadership & Team Page

This page efficiently builds users’ trust and authenticity on a corporate website. People can see the faces who drive the success of your business. Showing your team members and potential leaders means you are being transparent and professional. Partners, clients, and investors highly value these qualities in a brand. Your organization feels more trustworthy when you display real human faces. This allows the visitors to connect each face with your brand. When the clients see the potential and professional faces of your brand, they become confident that you can deliver on your promises. Among the team members, this practice creates a sense of belonging and pride. They feel to be a part of something bigger and feel valued. Keep these pages authentic and well-organized. Use professional but friendly pictures and authentic bios. 

Investor Relations Section

The current and potential clients can build trust and transparency through the investor relations sections on a corporate website. These sections provide them with important financial details about the business, including:

·         Annual reports

·         Earning releases

·         Stock data

·         Corporate governance details

Investors find it easy to make final decisions after seeing these details.  It creates an environment of accountability among the investor and the business. The company's reputation remains open and reliable when it accurately displays the potential financial details on the website. It also strengthens the company’s relations with its stakeholders. 

You have to place these details strategically to maximize the impact. You can contact web developers and strategists at Spiral Click to make the most out of every page on your corporate website. 

Careers & Culture Page

With a career and culture page, the corporate clients can review the company’s work environment and identity. For those who are seeking jobs, this page acts as a first impression. It tells the job seekers what it will feel like to be a part of this organization. The candidate can align their goals with the company’s culture through potential details on this page. It should clearly highlight the professional growth opportunities, missions, and benefits of working with the company. This page not only helps retain the existing employees but also attracts new ones. It reflects to the visitors that the company has a culture of employee appreciation. 

Pages That Build Digital Trust for Modern Corporations

The first and most powerful touchpoint between the brand and the audience is the corporate website. The secret to corporate success lies in building trust through strategic and transparent pages. For a strong online presence and stakeholders’ confidence, businesses need strategic and visually appealing pages. You should hire professional website analysts to strategize and develop the pages that can add value to your brand.